Market Research & Targeting
Our staff combines current market research from demographic and geographic resources to individually target and identify the best prospects for your properties. Targeted buyers for most real estate sales include area builders and developers, and local and regional land owners.
We also utilize local and regional real estate prospects lists, as well as our proprietary databases that have been developed and maintained by Iron Horse Auction Company over the last 20 years.
Advertising & Promotion
We intelligently and extensively promote and advertise our auctions in a variety of marketing channels to ensure your success.
Social media marketing blasts
Newspapers & magazines
Trade publications
Direct mail brochures
On-site signage
Auction calendars
Targeted websites