Our staff combines current market research from demographic and geographic resources to individually target and identify the best prospects for your properties. Targeted buyers for most real estate sales include area builders and developers, and local and regional land owners. We also utilize local and regional real estate prospects lists, as well as our proprietary databases that have been developed and maintained by Iron Horse Auction Company over the last 20 years.
Next, we intelligently and extensively promote and advertise our auctions in a variety of marketing channels to ensure your success. Our primary advertising mediums are newspapers, magazines and trade publications, direct mail brochures, and on site signs. We also post brochures, auction calendars, and private listing information on targeted web sites. An ideal schedule of events for a successful auction follows below:
EVENT DAYS PRIOR TO LIVE AUCTION
Agreement executed 60
Information gathered 45
Brochure proof 30
Signs erected 28
Brochure mailed 25
Site preparation 21
Print advertising begins 21
Brochures distributed 14
Follow up on sales inquires 10
On site inspection period 7
Live auction 0
Closing Typically within 30 days